PR and marketing firm Zito Partners launches business incubator

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Small and startup companies looking for assistance with branding and communications have a new place to turn: Zito Partners.The Warren-based public relations and marketing communications firm announced Wednesday that it has launched a new division, the Zito Partners Incubator, which is designed to help new companies seeking guidance in its specialties.

Zito Partners said in a news release that the incubator is targeted at companies looking for help with brand development and positioning, providing management consulting, public relations, advertising and marketing communications services.

“Mentoring young employees was something I enjoyed tremendously at Sony, the New York Stock Exchange and Bristol-Myers Squibb,” Robert Zito, founder of Zito Partners, said in a prepared statement. “The incubator will give me an opportunity to share some of that experience with our clients, who will also have access to specialists like Andy Hoffman to help them with their communications needs.”

Hoffman, a former executive producer with Fox Business, will head up the division.

“The Zito Partners Incubator is designed to be an economical choice for early-stage startups and small companies without Fortune 500 budgets,” he said in a statement. “We know a young company has many strategic decisions to make in its early stages. Bob Zito’s corporate management experience, combined with our team’s brand and media experience, has proven helpful for our clients. In this new offering, we hope to lend that experience to younger companies.”