Provident Bank is teaming with Rutgers on a deal that will provide the Jersey City-based financial institution with new exposure through marketing and promotional efforts, and enjoyment at football and men’s and women’s basketball games.
On Tuesday, Provident announced a multi-year partnership with Rutgers Athletics, including naming rights to the club level of the newly dubbed SHI Stadium which will go by the Provident Bank Stadium Club.
Provident Chairman, President and Chief Executive Officer Chris Martin said in a statement that the pairing would help the bank to elevate its name recognition in the market.
“We are delighted to team up with the state’s premier institution of higher education and extend our commitment to the Rutgers University community,” he said in a prepared statement. “Rutgers Athletics’ commitment to excellence is consistent with our brand promise.”
In July, Rutgers announced Somerset-based SHI International purchased naming rights to the stadium, located in Piscataway, which hosts football and men’s and women’s lacrosse for the school.
“We are proud to partner with Provident, the first state chartered bank in the history of the State,” Pat Hobbs, director of intercollegiate athletics at Rutgers – the Birthplace of College Football, which celebrates the 150th anniversary of the sport this season – said in a prepared statement.
“Two words not often found together describe this great banking institution, venerable and innovative,” Hobbs added. “Both Rutgers and Provident share a rich tradition of excellence.”