PSEG hires Marketsmith to improve customer engagement

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Public Service Electric & Gas and PSEG Long Island named Marketsmith Inc, a Cedar Knolls-based marketing and multichannel digital strategy specialist, as the utility companies’ agency of record Wednesday.”Marketsmith understands and embraces our commitment to listen, engage and solve,” PSE&G spokesperson Kathy Fitzgerald said. “We look forward to taking advantage of the agency’s comprehensive and innovative analytic and communications tools.” 

PSE&G is New Jersey’s oldest and largest regulated gas and electric delivery utility, serving nearly three-quarters of the state’s population.

Marketsmith is one of the fastest-growing digital marketing agencies in the state. It will lead PSE&G’s consumer outreach strategy and provide creative, media planning and buying, direct mail, digital and production services.

“We know better than anybody how important it is to connect with consumers,” Marketsmith founder and CEO Monica C. Smith said. “We look forward to strengthening the company’s bond with its customers and helping identify ways to inform and engage, making it easier for customers to do business with them.”

The companies will begin working together immediately.