Jersey City Mayor Steven Fulop on Tuesday unveiled the first city-run, micro-entrepreneurship venture dubbed ‘Container Village.’
The entrepreneur incubator transformed an unused lot along Martin Luther King Drive into a creative temporary pop-up venue by converting four shipping containers into a community-centered retail and art hub, at no cost to the small business owner.
This is the latest step as part of the city’s continued investment into the Bergen-Lafayette area. Container Village is located just across the street from Jackson Square hub — a $188 million investment.
The second of four buildings within the Jackson Square campus will open its doors at an official ribbon-cutting event being held Nov. 20th. The newest building will expand the presence of public-facing city offices along MLK Drive, enabling greater access for residents in need of city services.
“Container Village is a cost-effective initiative to not only bolster our efforts supporting new and growing small businesses, but also expanding upon our investment to revitalize the area, bringing tangible change, stimulating the local economy, and ultimately encouraging future business opportunities as well,” said Fulop. “Our investment into this area along MLK Drive is an investment that will benefit the community as a whole.”
Under the Fulop administration, Jersey City continues to work toward strengthening neighborhood business districts citywide by offering supportive services and guidance for new and growing small businesses: from business formation to build out, and training to marketing.
By working in partnership with the Jackson Hill Special Improvement District (SID), the MLK Container Village serves as the latest opportunity for local entrepreneurs by providing small business owners with no-cost storefronts that are easily accessible to the shoppers during normal business hours.
The shipping containers’ conversion into usable space was completed by various city departments to include lighting, electricity, heating and air conditioning, as well as pleasing aesthetic aspects for an inviting storefront appearance such as windows, greenery, signage, and more. Beyond the recycled nature of the containers themselves, this site will be a model for multiple kinds of sustainable practices including rainwater absorption elements and green roofing.