Real estate public relations and marketing agency Beckerman PR announced it has rebranded as Antenna. The rebrand, which coincides with the firm’s 30th anniversary, completes the consolidation of other Beckerman parent company subsidiaries, including Eco Branding and Chicago Digital, under the Antenna umbrella.
As part of the corporate rebrand, a new logo, name, brand identity, and website have been unveiled to communicate the full breadth of Antenna’s integrated service offerings. The firm now encompasses a network of over 80 professionals across offices in New York City, New Jersey, San Francisco and Chicago.
In addition to real estate and real estate technology, the new Antenna provides strategic counsel and integrated public relations and digital marketing campaigns to clients in the cleantech, mobility, health care, and business-to-business-technology industries. The firm’s core services – including strategy, messaging, media relations, event planning, thought leadership, content development, and crisis communications – are now bolstered by digital marketing services including social media, paid digital, web design, SEO and inbound sales and marketing automation; as well as creative services including branding, graphic design and corporate video production.
Christa Segalini remains executive vice president overseeing Antenna Spaces.
The new Antenna logo is an abstraction of an antenna and four signal bars to represent the four companies – Antenna, Beckerman, Eco Branding and Chicago Digital – coming together. The gradient of these bars creates a sense of movement, upwards and to the right, representing positive growth, lift-off and escape velocity.