Realogy said Tuesday it launched a new interactive, digitally-driven learning platform for its agents and brokers.
The Learning Platform was designed to bring a dynamic and interactive experience to learning and training for Realogy brands, including Better Homes & Gardens Real Estate and Century 21, and to mimic the role technology plays in how people learn today – utilizing aspects of social networking, gamification and personalization.
The Learning Platform Century 21 University is the first Realogy brand learning portal to be upgraded, while the Better Homes and Gardens Real Estate, Coldwell Banker and ERA brands will roll out their new learning platforms by year-end.
Some key features of The Learning Platform include a customizable curriculum that allows agents and brokers to enter their business goals and create an actionable, tailored plan along with individualized training programs, coaching sessions and lesson plans; a personalized calendar designed to schedule brand and personal training sessions and regional and office events, allowing agents to see all lessons available to them in one place; and the ability to learn from colleagues, leveraging aspects of social networking so agents and brokers can connect within the platform and learn directly from others within their brand.
“Having a digitally-driven and impactful learning offering is a game-changer for agents and brokers, especially as it relates to agent recruiting, retention and productivity,” said Simon Chen, Realogy executive vice president of product and innovation. “With ideas and input from affiliated agents and franchisees, we have created a platform that leverages best-in-class technology, data and learning principles with a flexibile functionality that delivers a differentiated brand experience and personalized, relevant content for the individual agent.”