With the onset of cold and flu season, Reckitt Benckiser LLC’s No. 1 pediatrician recommended 12-hour cough medicine Delsym launched a multi-pronged campaign “to help families feel better together.”
As part of the new effort, the multinational company – which maintains its U.S. headquarters in Parsippany – conducted a nationwide survey with market research company OnePoll to find out what Americans turn to for comfort when they’re home sick.
The results revealed that respondents get sick about three times per year and a bit about the ways in which people remedy their ailments: soup, hot beverages, their favorite blanket, their pet and “feel good” programming.
Inspired by the insights, Delsym teamed up with Cameo, a leading platform that connects fans and celebrities, to tap a handful of stars – such as Jodie Sweetin from ABC’s Full House and its Netflix sequel series Fuller House – to surprise 12 families with a “feel better” video message.
When parents are home sick with their children, the most popular movies to watch are:
- 32% : “Harry Potter” series
- 32%: “Toy Story” films
Delsym is working with the Boys & Girls Clubs of Union County to identify a dozen families who will receive an exclusive sick day care package.
Each custom care package, which Delsym said was designed “to help families feel better physically and emotionally,” includes an Apple iPad to watch their personalized Cameo video, a cozy blanket, a popcorn machine and Delsym products.
Additionally, Delsym plans to make a $20,000 donation to the local Boys & Girls Clubs as a way to help “its young members continue living a healthy lifestyle and reach their fullest potential.”
“As a health brand, we know that families need Delsym’s 12-hour relief just as much as they need comforting remedies like mom’s chicken soup, watching a feel better movie or snuggling with your kids,” said Albert So, marketing director, Upper Respiratory Brands at Reckitt. “As we head into another unpredictable cold & flu season, we hope to continue providing families everywhere with the long-lasting relief they need, while reminding them we’ll help them feel better every step of the way.”
According to the survey of 2,000 millennial parents with kids between 4 and 12, when sickness strikes, 82% spend most of their time in the bedroom, while 42% stay put on the living room couch — which may contribute to the fact that the average mom or dad watches five hours of television shows and movies each sick day.
Three in five respondents said romantic comedies are their go-to movie genre when down for the count. Parents are also watching action and adventure movies (37%) and film series like “Harry Potter” or “The Hunger Games” (36%).
When parents are home sick with their children, the most popular movies to watch are the “Harry Potter” series (32%) and the “Toy Story” films (32%). They also watch movies like “Frozen” (30%), “Charlie and the Chocolate Factory” (28%), and “Moana” (25%).
More than half (56%) of respondents have a go-to or favorite feel better comfort movie, with the average person saying they can watch it four times in a row without getting tired of it. And, almost two-thirds (63%) of parents agree that they’ve passed their love of their favorite movie along to their child.
Respondents also say listening to music, fresh linens, medicine and being around loved ones help them feel better, as well.