Ewing Town Center, the much-anticipated retail and residential complex in Ewing, announced on March 18 it is celebrating its grand opening with the launch of its first leasing phase – marking a major milestone of what is being hailed as the cornerstone of “Ewing’s revitalization.”
The property is now officially open to the public for tours of its Witherspoon Neighborhood of townhomes as well as other newly completed infrastructure improvements including walking paths and the center green.
ETC’s location has a storied past. After growing steadily through the 19th century, the site became home to General Motors Inland Fisher Guide Plant in 1938, producing parts for some of the most popular cars of the day. Ewing’s role as a local employer evolved in World War II when the plant was converted to produce aircraft in the support of the U.S. Navy. After the war, the plant returned to its roots as an automobile manufacturer and made headlines as the site of the world’s first industrial robot. Fast forward to 2021 : ETC is again ready to become the vibrant heart of Ewing.
Fifteen years in the making, the 80-acre project in downtown Ewing is seen as a significant step toward re-energizing the area and providing Ewing with a welcome infusion of new visitors and commerce. The complex will feature a combination of “Main Street” retail space along Parkway Avenue, a mix of restaurants and commercial space lining the Center’s entrance, and a community of brand-new residential rental units with a 10,000-square-foot clubhouse.
ETC will enjoy close proximity to the Trenton-Mercer Airport and transportation options including public bus and rail transportation; and major roadways such as Interstate-295, Route 1 and the Garden State Parkway. New York City, Philadelphia and Princeton are easily commutable from ETC.
“Nothing like this has ever been built in Ewing,” explains Robert Gelbard, one of Ewing Town Center’s managing partners. “We are very excited to create this new and invigorating address.”
ETC’s debut offering includes 2-bedroom, 2-bath flats; and 2-bedroom, 2-1/2 bath townhomes with dens. Both feature attached garages. When complete, ETC will showcase over 90,000 square feet of retail and over 14,000 square feet of offices in four live/work buildings.
Enthusiasm for the project is shared by Ewing’s Mayor Bert Steinmann and City Planner Chuck Latini, both of whom are helping to bring ETC to fruition. Both men note that the town is already feeling the ripple effects of the investment in downtown — as other smaller improvement projects are now being planned for the surrounding area.