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Lightening up your morning routine

Hello Products was born in founder Craig Dubitsky's mind six years ago in the aisle of a Manhattan drug store when he noticed all the toothpaste packaging featured illustrations of extracted teeth, something he deems “the last thing I’d ever want to see.” Cue the tagline “naturally friendly” and phrases like “hello rockstar” and “rush to brush” on the packaging of Dubitsky’s toothpaste and floss.

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