Riker Danzig Scherer Hyland & Perretti LLP in Morristown rebranded June 1 as simply Riker Danzig.
The law firm was founded in 1882 as Riker & Riker in Newark and underwent several name changes throughout the years.
Along with the name change, the newly rebranded Riker Danzig also revamped its website. – RIKER DANZIG
Its most recent iteration – Riker Danzig Scherer Hyland & Perretti LLP, in place since 1990 – paid homage to Everett Scherer, a highly respected New Jersey Superior Court judge, and William Hyland and Peter Perretti Jr., who were both New Jersey attorneys general.
“The inestimable influence of our name partners on our firm, our reputation and our practice remains today,” said Co-chairman Brian O’Donnell. “We never want to lose the rich history of the firm. By rebranding as Riker Danzig, we are simply in line with the reality of our common name in the business and legal worlds, allowing for a more dynamic brand presence.”
Along with the name change, the firm also revamped its website.
“Our new website was designed for an intuitive user experience, providing easy access to the information our clients want, with seamless links between industries, practices, thought leadership and attorney bios,” said Michael O’Donnell, co-managing partner and chair of the firm’s practice development committee, which led the website development project.
