Rutgers adds online digital marketing master’s degree

The Rutgers University Business School is offering a new online Master of Science in Digital Marketing to produce modern marketing professionals with the knowledge and skills in demand by a growing industry.

The program is designed to provide in-depth instruction to a variety of prospective students, including educated marketing veterans continuing careers in a digital world and young professionals with one or two years of work experience.

The master’s program is also tailored for individuals from complementary fields, such as communications and web design, who want to combine their experience and know-how with a marketing and business foundation.

The 36-credit program is supplemented by industry certificates endorsing the working knowledge of digital platforms such as Hootsuite and Google Analytics, Rutgers said. Prospective students with industry experience or students who have completed other digital marketing curriculum, such as Rutgers Business School’s Executive Education Mini-MBA in Digital Marketing, can qualify for up to six credits toward the master’s degree.

“I often say there’s no such thing as digital marketing. There’s just marketing in a digital world,” said Stacy Schwartz, a Rutgers professor of professional practice who is building the program.

According to McKinley Marketing Partners, nearly 60 percent of marketing hires require digital marketing skills, but less than 20 percent of job seekers possess the digital marketing talent to meet the demand of employers.

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