Rutgers Cooperative Extension is offering a free online workshop to women farmers in New Jersey headlined by Bridget Behe, professor and extension specialist in marketing at Michigan State University, in November.
The workshop marks 10 years of Annie’s Project New Jersey, a risk management educational program for women farmers that began in the Midwest and spread throughout the country to give women farmers tools succeed by focusing on five areas of farm risk: marketing and pricing, production risk, financial management, human and personal risk, and legal risk.
The training workshop, titled “Annie’s Project New Jersey 10 Years of Empowering New Jersey Farmers,” will be held via Zoom on from 6 p.m. to 8:30 p.m. on Nov. 4.
The workshop is free, but participants must register in order to receive the link to attend.
“As in the previous Annie’s Project programs, this workshop is designed to educate and train new and aspiring farm women and provide tools for successful business management with particular focus on successful strategies to deal with the ongoing pandemic and post-pandemic,” said Robin Brumfield, extension specialist in farm management with RCE, in a prepared statement.
“In addition, this program focuses on topics within these areas of risk that present unique challenges to urban farmers,” she said.
A 2019 article on Annie’s Project New Jersey is currently the featured success story by the Northeast Extension Risk Management Education Center.
According to the Oct. 19 announcement, keynote speaker Behe will answer the number one question farmers have been asking us, “How can farmers turn the new customers they got during the pandemic into permanent customers?”
Behe’s Marketing Munchies website features short podcasts that use research-based information on horticulture marketing, along with her recent peer-reviewed publications.
Also presenting at the program will be Brian Schilling, director of Rutgers Cooperative Extension, who will focus on recent direct marketing and agritourism issues.
Breakout sessions will be available on the topics including succession planning, marketing, and production.
The workshop will also feature a panel of women farmers discussing what’s worked and what they would change in their own operations, with a wrap-up presentation on building resilience by Extension Specialist Robin Brumfield.
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