SB One Bank on Thursday named Daisy Ortiz Berger vice president of marketing and communications, responsible for the bank’s overall marketing and communications strategy and supporting its growth in the region.
“We are excited to have Daisy on our team. She will be leading the marketing and communications charge at a critical time for SB One Bank as we continue to build our brand and strength in the metropolitan market,” said Vito Giannola, senior executive vice president and chief banking officer, SB One Bank.
Berger offers a wealth of brand marketing, agency management, digital, events and social media experience most notably in the banking and automotive industries. Her most recent financial services roles include strategic marketing executive for the New York Region of Bank of America, director of credit card acquisitions for Citibank NA, and digital marketing manager for Isuzu Finance of America.
An adjunct marketing professor at the City University of New York, Lehman College and a board member of the Lehman Scholarship Foundation, Berger resides in River Edge.