Branchville-based Selective Insurance Co. of America (Selective) unveiled a new brand message signaling the next evolution in the 93-year-old property and casualty insurance company’s brand legacy.
The redesigned logo and new tagline – “Be Uniquely InsuredSM” – affirms Selective’s and its independent agent partners commitment to address every customer’s unique needs with customized solutions.
Selective’s new logo features three distinctive dots above the Selective typeface to symbolize the connectivity between employees, independent agent partners and customers, who are the biggest dot at the forefront.
The company’s new brand message was fueled by insights from existing and prospective business and personal insurance customers and is backed by the company’s operational priority focused on delivering an exceptional customer experience.
Selective’s new logo and “Be Uniquely InsuredSM” tagline have been executed across its web and social media properties and in a new digital marketing campaign, as well as presented to employees, independent insurance agency partners and customers.