Senior placement service launches franchise in northwest NJ

Jessica Perry//November 15, 2022

Senior placement service launches franchise in northwest NJ

Jessica Perry//November 15, 2022

A Montclair resident is bringing a new franchise to the northern part of New Jersey that aims to help find in-home care, assisted living communities and memory care, and independent retirement options for seniors.

Assisted Living Locators announced the launch of its Greater Essex County and Northwest New Jersey franchise Nov. 14. Owned and led by Senior Care Advisor Rich Lanning, the placement and referral service will serve Essex, Passaic, Somerset, Warren and parts of Union and Hudson counties.

With more than 140 franchises across 36 states and the nation’s capital, local advisors provide no-cost service to help find care for seniors. In New Jersey, where the brand has three additional outposts, the company said Lanning is available to meet virtually or in-person.

Senior Care Advisor Rich Lanning is the owner of Assisted Living Locators' Greater Essex County and Northwest New Jersey franchise.

“Seniors and their families need a trusted advisor to help them navigate what can be an overwhelming amount of information,” he said in a statement. “I also have personal experience with finding care for an aging loved one and know first-hand the stress and challenges families face in the care decision-making process. I will help you address your care needs and guide you to the right senior living choice.”

In addition to guidance throughout the decision-making process, services offered by Assisted Living Locators include:

  • An online assessment tool to give quick insight to appropriate senior housing
  • In-take interviews conducted by phone, video or in person
  • Tours of qualified vetted home health, hospice, assisted living, memory care and adult family homes
  • Status updates on visitation and acceptance of move-ins for assisted living communities and skilled nursing facilities
  • Home care support (to ensure a safe environment or help with daily living) provided through a network of leading regional care agencies
  • Dedicated local resources for seniors and families, such as eldercare attorneys, skilled home health, moving companies and hospice

Founded in 2006, Assisted Living Locators is now part of the Executive Home Care family, with private equity backing from The Riverside Co.