Shake Shack has its eyes on the Jersey City-Hoboken market, and is running a pilot this weekend there with its Shake Truck.
Folks in both cities can order from the Shake Truck via Uber Eats this Friday through Sunday, 11 a.m. to 8 p.m.
“With the spread of COVID-19, we have decided to use our food truck to help serve communities that don’t currently have access to Shake Shack,” a spokesperson told NJBIZ via email. “The Hoboken and Jersey City area has been one of our most requested regions.”
Shake Shack currently has 11 locations in New Jersey in Bridgewater, Cherry Hill, Eatonton, Livington, Marlton, Wall, Parsippany, Princeton, Wayne, and two in Paramus.
Regarding Hoboken and Jersey City, the spokesperson said, “We definitely have our eye on the market.”