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SignStorey Acquires Digital-Media Firm Captive Audience

Tom Green, senior vice president of sales at SignStorey, said the Captive Audience acquisition helps his firm add “two more important retailers and up to 250 stories with 25 percent to 40 percent market coverage in the key Northeast media markets of Philadelphia, New York and BostonSignStorey Inc., a Fairfield, Conn.-based provider of digital-media networks to the grocery industry today said it has acquired Captive Audience LLC, a Newton firm that offers similar services to the deli departments of ShopRite and Big Y stores in New York, Connecticut and New Jersey. The terms of the deal were not disclosed.

Tom Green, senior vice president of sales at SignStorey, said the Captive Audience acquisition helps his firm add “two more important retailers and up to 250 stories with 25 percent to 40 percent market coverage in the key Northeast media markets of Philadelphia, New York and Boston.”

SignStorey says its media networks are currently installed in more than 1,400 stores nationwide, including SuperValu’s Albertsons, Acme, Shaws, and Jewel, and leading regional grocers SaveMart, Pathmark, Price Chopper and Pick n’ Save.

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