SITO Mobile continues to promote executives

A day after naming a new chief operating officer, the Jersey City-based mobile engagement company SITO Mobile Ltd. has announced two other C-suite promotions, it said Wednesday.A day after naming a new chief operating officer, the Jersey City-based mobile engagement company SITO Mobile Ltd. has announced two other C-suite promotions, it said Wednesday.

SITO said in a news release that, effective immediately, Adam Meshekow, executive vice president for product and national sales, has been promoted to chief revenue officer. Meanwhile, Michael Blanche, senior vice president of technology and innovation, has been promoted to chief technology officer.

“I am delighted to announce the promotions of these talented executives,” interim CEO Rory O’Connell said in a prepared statement. “Each has been instrumental in building and growing SITO Mobile’s platform for connecting marketers to location-based targeting capabilities and transparent real-time insights and measurement. I am confident that their expanded roles will position the company to maintain its strong performance through the remainder of the year and beyond.”

In his new role, Meshekow, who joined SITO in February 2014, will be responsible for existing and new revenue streams.

“Adam is an accomplished executive who possesses a thorough understanding of the digital and mobile marketplaces and appreciates our clients’ needs,” O’Connell said. “His track record of driving sales growth is instrumental as we continue to build out SITO Mobile’s product offerings and customer reach.”

Blanche, who joined SITO in 2015 and became SVP in January, will oversee the company’s next phase of innovation and growth, identifying opportunities and developing technology.

“Michael’s ability to navigate seamlessly between technological innovation and marketplace demands makes him the ideal person to assume the role as our first CTO,” O’Connell said.

Both executives will report to O’Connell.

SITO named Jon Lowen its COO on Tuesday.

“These promotions are another important step in our efforts to strengthen our business, recognize the best talent and position SITO Mobile for future growth and success,” O’Connell said.