SITO Mobile names chief operating officer

Jersey City-based mobile engagement platform SITO Mobile Ltd. promoted an executive to chief operating officer, it announced Tuesday.Jersey City-based mobile engagement platform SITO Mobile Ltd. promoted an executive to chief operating officer, it announced Tuesday.

Jon Lowen, who had been the executive vice president of operations and product development, will now serve as COO for the company, it said. He has been overseeing product growth and operational teams for SITO’s media placement and advertising campaigns, the company said.

“We are delighted that Jon has stepped up to assume this new role as the COO of SITO Mobile,” interim CEO Rory O’Connell said in a prepared statement. “Jon has done an extremely impressive job leading SITO’s product development efforts, buttressing our position at the forefront of the burgeoning location-based marketing marketplace. With Jon’s vision, we have launched truly breakthrough products … that solve the biggest expressed needs of marketers today — transparency and attribution.”

Before joining SITO, Lowen had served in operational leadership roles at DoubleVision, a mobile service provider, and Outdoor Hub, a digital media company now known as Carbon Media Group.

“I look forward to continuing to work with the SITO Mobile management team to leverage the tremendous tools, technology and diverse products that we offer,” he said in a statement. “SITO Mobile is primed to take the next step toward unlocking the full value of location-based marketing, measurement and attribution, via a real-time solution. I am excited to help us realize this potential and get to the next level.”