SITO Mobile names chief revenue officer

SITO Mobile Ltd., a Jersey City-based mobile engagement platform, announced Monday it has appointed Chet Petrow its chief revenue officer.
SITO Mobile Ltd., a Jersey City-based mobile engagement platform, announced Monday it has appointed Chet Petrow its chief revenue officer.

Petrow will help drive company sales and consumer behavior data solutions to brands and agencies. His division will also drive revenue and build industry relationships.

“Chet’s impressive background inspiring and leading sales organizations in the software solutions space makes him an incredible resource for the team,” CEO Tom Pallack said. “His ability to build profitable client relationships and cultivate revenue streams that are sustainable over the long-term makes us well-positioned to drive exponential growth for the future of the company.”

Prior to SITO, he led sales teams for companies such as Oracle and Lawson. He also led the startup SAP Ariba.

“I am excited to join the SITO team and collaborate across the organization to accelerate sales initiatives,” Petrow said. “I continue to be impressed with the SITO platform’s data and analytics capabilities and the indispensable value that its solutions bring to the table. I look forward to guiding a first-class sales team towards even greater success in this next year and beyond.”