The lines are about to get shorter at Six Flags Great Adventure in Jackson.
The theme park’s operator, Six Flags Entertainment Corp., is teaming up with The Coca-Cola Co. to introduce a micro-market concept powered by Amazon’s Just Walk Out frictionless payment technology, allowing guests to purchase park essentials without waiting in line at the register.
Called Quick Six, the 400-square-foot space is scheduled to open May 22 and features a curated selection of Coca-Cola products, as well as snacks, sunscreen, ponchos and other must-haves for a day at the park.
After perusing, visitors can place items in their virtual cart and simply leave when they’re done shopping, with their selections automatically charged to the payment method used to enter the store.
According to Six Flags, Quick Six is the first and only automated checkout-free shopping experience within a theme park.
Following its New Jersey debut at Great Adventure, Six Flags expects to launch the concept later this year at Magic Mountain in Los Angeles, Calif.
In a statement, Six Flags Vice President Stephanie Borges said, “We are thrilled to be able to offer this convenience to our park guests.” She went on to say that they believe the technology’s ability to “provide fast, seamless and contactless transactions” will “resonate really well in this setting.”
Jon Jenkins, vice president of Amazon’s Just Walk Out technology, said, “We are excited to collaborate with Six Flags and Coca-Cola to deliver a better experience for guests and enable them to spend more time enjoying all these iconic parks have to offer.”
First introduced in the e-commerce giant’s Amazon Go convenience stores, the payment solution was later expanded to Amazon Fresh supermarkets and the company’s Whole Foods Market subsidiary. Other grocery retailers across the country have also adopted Amazon’s checkout-free technology, as well as a few sports and entertainment venues.
Six Flags Great Adventure is also rolling out several other new features for the 2023 season, including a refreshed event line-up, updated dining experiences, and enhanced in-park beautification. New additions are also planned at the Wild Safari Drive-Thru and Hurricane Harbor water park.
“At Six Flags we’re laser-focused on improving the overall guest experience,” interim park President Randy Wilke said in a recent statement. “With investments in the beautification of our property, updated dining offerings, incredible safari additions and an exciting events schedule brimming with new, imaginative events; Six Flags is the place to be in 2023 to create lasting memories.”d