Strikeforce Technologies — strike that — Zerify focuses on proactive cybersecurity solutions for small to midsize businesses and enterprise companies, and the new name for the Edison-based company emphasizes its priorities.
The 21-year-old firm said the rebranding highlights its secure video conferencing platform, and that the new name emphasizes its mission to ensure zero-trust for secure collaborative communications and that every participant is verified before entering a video conference.
During the pandemic, as remote employees moved to virtual meetings, data protection moved the to forefront of companies’ concerns. This inspired the launch of then-Strikeforce’s SafeVChat, which will now be called Zerify Meet, which the company says is the industry’s only zero-trust video conferencing platform, authenticating every user before joining.
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“COVID introduced hackers to videoconferencing platforms as companies became reliant on this technology to discuss highly proprietary information,” Zerify CEO Mark Kay said in a statement. “Financial and health care matters, legal information, military secrets and other critically private data must be protected across industries. We invented an out-of-band authentication platform, keystroke encryption and a mobile security bundle with that goal in mind, foreseeing at the start of the pandemic that security would be in jeopardy.
“After approaching popular video conferencing companies to offer our solutions and being turned away, we decided that to meet today’s challenges for business, we had to build our own video conferencing platform focused on optimally securing collaborative communications,” Kay continued.
In addition to Zerify Meet, the company also offers Zerify Defender, which locks down a user’s desktop camera, microphone, speakers, keyboard and clipboard and prevents screen scraping malware, and Zerify API, which enables businesses to integrate secure video conferencing into all types of applications: CRM, EPR’s and legacy applications.
