Mobile applications geared toward enterprise use are expected to generate more than $150 billion over the next six years, according to a market study from Mountain Lakes-based Insight Research Corp.
Many enterprises are adopting wireless-capable apps such as VoIP calling, e-mail and instant messaging, mobile conferencing, machine-to-machine communications, and mobile sales force automation programs. These apps often help grow sales, improve customer support and reduce operational costs.
“Mobility solutions are dominating enterprise IT development programs as companies rush to support their expanding mobile work force,” said Fran Caulfield, research director at Insight Research, which studies trends in telecom. “While the proliferation of smartphones and tablets in the enterprise has improved employee productivity, mobility has also increased the complexity of managing solutions.”
Insight’s study examines the most important enterprise applications accessible from smartphones, tablets and sensors. The study found that by 2016, such applications are expected to generate nearly $40 billion a year for their developers. Mobile operator revenues also are expected to grow proportionately, which Caulfield said could lead to job creation.
The benefits could extend to energy savings as well, Caulfield said, as there will be less of a need for dedicated office buildings. Mobile apps also allow companies and their employees a great deal of flexibility by not having them work the traditional 9-to-5 shift.
“A lot of work-life issues could be resolved by allowing people to work out of their homes or on different shifts,” Caulfield said.