Creative agency Baldwin & Obenauf Inc. has had a woman at its helm for the past 40 years, and with the news that its founder and namesake will transition out of the lead role at the company, that tradition will carry on.

Ownership of the public relations and marketing firm has transferred to long-time team member, and most recently chief operating officer, Sandy Crisafulli, with the retirement of the agency's founder.

The additions from the New Jersey Assembly Office and the state Department of Education join the former chief spokesperson for U.S. Sen. Bob Menendez, who came on board with the group at MikeWorldWide in the fall.

Chief Marketing Officer Dawn Afanador's team worked with Fastlane Communications for more than a year to develop a new brand through collaboration and research that included talking to the firm’s nearly 300 employees and interviewing dozens of clients and firm allies.

The commercial real estate firm's start dates back to 1986; its services include site search and selection, industrial and office sales and leasing, corporate land sales, property disposition and property management in New Jersey and Pennsylvania.

The Monmouth Beach-based public relations firm will represent the 80-year-old family-owned business, and largest franchised independent owner of Gold Crown Hallmark Stores in the U.S.

Steven Sandberg, press secretary for the New Jersey senator since 2013 and communications director during his reelection campaign in 2018, comes on board at the Meadowlands firm as senior vice president of public affairs.

The western Netherlands locale, its 17th office worldwide, expands True's footprint, which already includes London, Berlin, Stockholm, Tel Aviv, Dubai and others.

Small companies seeking more expansive reach should consider boosting their social media presence, according to a number of insiders. It’s relatively inexpensive and can help to turbocharge sales, they say.

The deal advances Wingman Planning's growth plan to grow with businesses that have a strategic fit within the company—both focus on providing local and small companies with marketing services and plans.

Dreena Whitfield nabbed the spot for her work starting and running WhitPR, a company focused on lifting up minority-owned brands, social justice organizations and creative entrepreneurs.

SCG Advertising + Public Relations moved to a 10,000-square-foot suite near the city's border with Morris Township.