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Tag Archives: Marketing

What is Midea? Let’s ask this actor (updated)

Sam Richardson introduces U.S. consumers to Midea

The home appliance manufacturer, whose U.S. headquarters is in Parsippany, hired comedian Sam Richardson for its first cross platform U.S. brand campaign, which was designed to teach regional consumers how to pronounce the company's name while, at the same time, introducing the brand to more of them.

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Prudential re-debuts iconic Rock campaign

Prudential reintroduces "the Rock" to America during the Olympic Games opening ceremony on July 23, 2021.

First introduced 125 years ago, the marketing campaign marks a renewed emphasis on the company’s Rock Solid financial solutions, planning and investments, supporting people to find their “rocks” during a time when financial security remains an elusive goal for many.

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