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Tag Archives: Marketing

Prudential re-debuts iconic Rock campaign (access required)

Prudential reintroduces "the Rock" to America during the Olympic Games opening ceremony on July 23, 2021.

First introduced 125 years ago, the marketing campaign marks a renewed emphasis on the company’s Rock Solid financial solutions, planning and investments, supporting people to find their “rocks” during a time when financial security remains an elusive goal for many.

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