NIL

Rutgers Athletics and SHI International have extended the naming rights partnership for SHI Stadium in Piscataway through June 2029.
Apr 20, 2026

Rutgers launches Scarlet Knight Enterprises board

The group is tasked with expanding athletics revenue, partnerships and NIL strategy amid a shifting college sports landscape.

SHI International became the official naming rights partner of Rutgers Stadium in 2019.
Mar 12, 2026

Rutgers forms Scarlet Knight Enterprises to boost athletics

Rutgers launches Scarlet Knight Enterprises to manage athletics revenue, NIL deals, sponsorships and media rights as it modernizes its business model.

Rutgers School of Management and Labor Relations
Jan 23, 2026

Exclusive: Rutgers students see HR in pro sports firsthand

Rutgers University scholars in a human resources course explored careers in professional sports with a visit to the New Jersey Devils for behind-the-scenes, experiential learning.

Rutgers Athletics and SHI International have extended the naming rights partnership for SHI Stadium in Piscataway through June 2029.
Oct 7, 2025

Rutgers launches Athletic Excellence Fund for student-athletes

The initiative aims to support the collegiate players and boost Name, Image and Likeness efforts, scholarships and recruiting power.

Mar 15, 2024

Madison firm inks NIL deal with phenom junior golfer Russell

The Florida native is No. 1 in the American Junior Golf Association (AJGA) Boys rankings and last year broke a record Tiger Woods had held for 32 years.

In May 2022, Geo Baker and Eric LeGrand teamed up to launch the Knight Society to connect the Rutgers community.
Sep 21, 2023

Knight Society announces partnership with NIL platform MOGL [exclusive]

“This is just another step in the right direction where it makes us more efficient and we’re able to help more student-athletes," explained former Rutgers University athlete and co-founder Geo Baker. "I think that’s the biggest thing – is we really want to be able to connect with everybody.”

Reed Zak will serve as general manager, overseeing to oversee Rutgers Athletics' efforts in name, image and likeness opportunities for its student-athletes.
Aug 25, 2023

Rutgers Athletics fills newly created NIL position

“With so many potential partners in the New York Metropolitan area, it was important to have someone focused every day on promoting Rutgers Athletics and the incredible student-athletes who compete for us," commented Rutgers Athletics Director Pat Hobbs.

From left: Luis DaCosta and Anthony Calabrese, Certified Financial Planners of Union-based Beacon Wealth Management Planning, the Knight Society's latest official corporate partner.
Jul 24, 2023

Knight Society continues growth with new partner, event

Ahead of its first “Scarlet Open” at TopGolf Edison, the organization from Rutgers alum Geo Baker and Eric LeGrand announced adding Beacon Wealth Management Planning as an official corporate partner.

Dave and Mike Manzo are the co-founders of Atlantic Physical Therapy Center.
Apr 20, 2023

Knight Society partners with Atlantic Physical Therapy Center

“When we heard about how Knight Society was providing an opportunity to use New Jersey-based college athletes as an avenue to give back to the residents of the communities we serve in New Jersey, we felt that Atlantic Physical Therapy Center would be a great fit,” said brothers Dave and Mike Manzo, who founded the company in 2001.

Princeton University
Mar 24, 2023

Princeton’s tournament run reignites March Madness fever in NJ

A year after the Saint Peter's Peacocks turn in the Elite Eight, the ivy league school has all eyes - and potentially sports betting dollars - on Jersey.

Rutgers basketball
Nov 2, 2022

SCBP, Knights of The Raritan team up to promote NIL opportunities

The move makes the Somerset County Business Partnership the first New Jersey business organization to promote KTR’s NIL subscription model to its members, which is designed to make it easy to connect Rutgers’ student-athletes with businesses looking to promote their brands, products or events.

Cliff Omoruyi and 16 Handles
Oct 13, 2022

Rutgers star Omoruyi signs NIL deal with 16 Handles

The soft serve and dessert brand's new partner led the nation in dunks last year and is set to be an integral part of this year’s Scarlet Knights squad. He is also making a big impact off the court, volunteering as a counselor at the “Books & Basketball” program at the Salvation Army’s Newark West Side gym.