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Tag Archives: Rutgers

Baker, LeGrand partner on the Knight Society

Geo Baker and Eric LeGrand

Geo Baker and Eric LeGrand, two of Rutgers’ most well-known and beloved former student-athletes, are looking to create connections among the school's alumni with the new concept, which is based on NIL relationships, NFT technology, member benefits and event programming to engage fans, athletes, students, alumni, faculty and local businesses.

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NIL deals can be life-changing for student-athletes

The acronym is rapidly entering the mainstream conversation, while completely changing the dynamics of college athletics as we know it. And with new rules comes an opportunity to attract lucrative branding and partnership deals, which some experts estimate could be worth hundreds of thousands of dollars.

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