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Tag Archives: Rutgers

Rutgers star Omoruyi signs NIL deal with 16 Handles

Cliff Omoruyi and 16 Handles

The soft serve and dessert brand's new partner led the nation in dunks last year and is set to be an integral part of this year’s Scarlet Knights squad. He is also making a big impact off the court, volunteering as a counselor at the “Books & Basketball” program at the Salvation Army’s Newark West Side gym.

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Baker, LeGrand partner on the Knight Society

Geo Baker and Eric LeGrand

Geo Baker and Eric LeGrand, two of Rutgers’ most well-known and beloved former student-athletes, are looking to create connections among the school's alumni with the new concept, which is based on NIL relationships, NFT technology, member benefits and event programming to engage fans, athletes, students, alumni, faculty and local businesses.

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