sponsorships Archives

Carlstadt’s Schweid & Sons returns as Food Network showdown sponsor

Carlstadt-based beef purveyor Schweid & Sons will return as presenting sponsor of an epic burger showdown during the Food Network’s annual South Beach Wine & Food Festival.

Considered one of the most popular events of the five-day festival in Miami, Fla., this year’s Burger Bash is scheduled for Feb. 23 and will be hosted by esteemed chef Emeril Lagasse.

The contest will be judged by a panel that includes Robert Irvine of Food Network fame, Dave Portnoy of Barstool Sports, Phil Rosenthal of Netflix hit Somebody Feed Phil, and Iron Chef Ming Tsai of MingsBings and BaBa at Yellowstone Club.

Schweid & Sons President & CEO Jamie Schweid (left) and Burger Bash 2022 host Guy Fieri (right) present a check to Vice Burgers, winner of The Very Best Burger Award. – SCHWEID & SONS

While the celeb judges will crown the winning chef with the coveted Schweid & Sons’ “The Very Best Burger Award,” attendees have the chance to determine who should receive the “The People’s Choice Award.” According to the Food Network, festival-goers can vote for their favorite burger after indulging in a curated menu prepared by some of South Florida’s most acclaimed chefs and restaurants.

Jamie Schweid, president and chief executive officer of Schweid & Sons, said, “What’s kept Schweid & Sons successful in the burger business for almost a century is recognizing that the best burgers start with the very best quality beef.”

As a presenting sponsor of the Burger Bash for nearly a decade, Schweid said each year the company is “blown away” by the creative takes on one of America’s most iconic dishes and the wealth of culinary talent at the contest.

“And for those who can’t attend the Festival in person, we’ll be sharing the winning recipes with folks across the country, so everyone can enjoy this year’s award-winning burgers with friends and family at home,” he added.

In addition to being a consumer favorite at supermarkets, the family-owned and operated fourth-generation company supplies high-quality ground beef to grocery retailers and restaurants, including Five Guys, Fuddruckers and Cheesecake Factory.

Schweid & Sons is continuing to expand its retail presence following the recent launch of its new premium fresh pork breakfast sausage patties.

NJ-owned brand named Official Energy Drink of NJ Devils, Prudential Center

Nerd Focus is the Official Energy Drink of the New Jersey Devils and Prudential Center as part of a new multiyear partnership.

Under the agreement announced Feb. 9, the energy drink, which is owned by Freehold-based Beverage USA Holdings Inc., will receive digital signage throughout Prudential Center, hospitality and retail marketing, as well as a digitally enhanced dasherboard advertisement during Devils’ away games.

Nerd Focus will also be the presenting partner of the popular T-Shirt Toss at Devils’ home games, while its specialty cocktail – the Electric Screwdriver – will be available for purchase at all Prudential Center events.

Additionally, brand representatives will be on hand at select Devils’ home games during the regular season, providing fans with a chance to sample their product.

Nerd Focus is the Official Energy Drink of the New Jersey Devils and Prudential Center as part of a new multiyear partnership. – PRUDENTIAL CENTER

To kick off the partnership, Nerd Focus will host a sweepstakes next month giving four Devils fans a chance to win tickets for them and a guest to the newly renovated Nerd Focus suite at Prudential Center when the hometown team hosts its cross-town rivals the New York Rangers on March 30.

“As a New Jersey based company, we couldn’t be more proud and excited to be partnering with New Jersey’s home team, the Devils, and Prudential Center, one of the top ranked venues in the country. This partnership sets the stage for our full launch of Nerd Focus in the New Jersey/New York area over the next couple of months,” said Beverage USA co-founder Rocco LaVista. “The Devils’ energetic style of play and the focus they show on the ice epitomizes who Nerd Focus is as a brand. We are really looking forward to enhancing the fan experience through some of the interactive features that we put in place.”

Founded in 2006 by a student at the University of Texas at San Antonio who wanted an alternative to highly caffeinated energy drinks with potentially dangerous ingredients, Nerd Focus went on to build a grassroots network of distributors and fans.

After creating a loyal following at Texas universities and local retailers, Nerd Focus was acquired by Beverage USA in 2020 to invest in scaling the brand nationwide.

“We’re excited to partner with a New Jersey-based energy drink company to enhance the atmosphere at Prudential Center and during Devils home games,” said Chad Biggs, senior vice president, Corporate Partnerships Activations, New Jersey Devils & Prudential Center. “Having Nerd Focus on board to provide the opportunity to amp up the crowd and create unique experiences for fans is a great addition to our in-arena experience.”

Jersey Mike’s named ‘Official Sub Sandwich of the NHL’

Jersey Mike’s Subs has been named the Official Sub Sandwich of the National Hockey League as part of a new multiyear partnership with the organization.

The deal, which was announced ahead of the campaign’s debut at the 2023 NHL All-Star Weekend on Feb. 3 and 4 in Florida, marks the Manasquan-based sandwich franchise’s first-ever partnership with a professional sports league.

As part of the agreement, Jersey Mike’s will be provided exclusive marketing rights and designations that aim to connect the chain with the NHL and its fans. It will also receive U.S. broadcast exposure during the regular season and playoffs through the League’s digitally enhanced dasherboards.

Jersey Mike’s Subs has been named the Official Sub Sandwich of the National Hockey League. – SPLASH COMMUNICATIONS

A spokesperson for Jersey Mike’s declined to say how long the partnership will run.

“As with many Jersey Mike’s fans, we admire the precision, teamwork and perseverance of NHL players,” Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems Inc., said in a statement. “We are excited to bring our two brands together to engage with passionate hockey fans across the country as Jersey Mike’s becomes the Official Sub Sandwich of the NHL.”

“We are thrilled to welcome Jersey Mike’s to the NHL family, a tremendous brand synonymous with a great consumer experience,” said Max Paulsen, NHL senior director, Business Development. “We look forward to launching our efforts together at NHL All-Star Weekend and developing new creative programs that deepen Jersey Mike’s connection to NHL fans and providing significant brand exposure for Jersey Mike’s at our games and events in the seasons ahead.”

The announcement comes a month after Jersey Mike’s revealed it signed on to sponsor the Harlem Globetrotters 2023 tour across the United States.

Some of the sandwich chain’s other sponsorships over the years include Jersey Mike’s College Tailgate Tour, the 2022 Special Olympics USA Games, the Naismith Awards and the USLA National Lifeguard Tournament.

NJ Lottery renews title sponsorship of balloon festival

The New Jersey Festival of Ballooning is the largest summertime hot air balloon and music festival in North America. — The New Jersey Festival of Ballooning has a financial impact of $54.4 million on the state’s economy. – NEW JERSEY LOTTERY FESTIVAL OF BALLOONING

The New Jersey Lottery renewed its title sponsorship of the New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America.

In a Jan. 19 press release announcing the extension of the multi-year agreement, the festival’s owners said they were thrilled to continue their relationship and looking forward to marking the 40th anniversary of the high-flying, high-profile event this summer.

The Festival Group Executive Producer Howard Freeman said, “The Lottery has been our partner at different levels for more than 20 years and as they continue in their fourth year as our title sponsor, we can continue to create unforgettable experiences that will last a lifetime. We’re proud that our attendees, many of whom are now parents and grandparents, can share their experiences with their children and grandchildren. From favorite special shaped hot air balloons to new entertainment features, this is going to be the celebration of the summer.”

The New Jersey Lottery renewed its title sponsorship of the New Jersey Festival of Ballooning, the largest summertime hot air balloon and music festival in North America. — The New Jersey Lottery renewed its title sponsorship of the New Jersey Festival of Ballooning. – NEW JERSEY LOTTERY FESTIVAL OF BALLOONING

The three-day festival, which returns to Solberg Airport in Readington on July 28, 29 and 30, will feature up to 100 gigantic, colorful hot air balloons, along with headlining concerts by Grammy Award-winning artists, attractions, fireworks and food.

Named as one of the premier family entertainment attractions in New Jersey by the USA Today Network and one of the country’s top 50 festivals by MSN Lifestyle, the event has a financial impact of $54.4 million on the state’s economy and has raised more than $3 million to date for local charities and nonprofits, according to the festival’s operators.

It also provides unique opportunities to introduce consumers to new entertainment experiences, products and services, The Festival Group said, noting that 72% of attendees go on to make a purchase from a festival sponsor or marketing partner during the year.

For more information about the upcoming festival, including sponsorship opportunities or event tickets, click here.

Jersey Mike’s signs on to sponsor Harlem Globetrotters’ tour (updated)

When the Harlem Globetrotters hit the courts for their 2023 tour, they’ll be powered by Manasquan-based Jersey Mike’s Subs.

The popular sandwich franchise signed on to sponsor the family-friendly, basketball experience’s tour across the United States.

Rich Hope, chief marketing officer, Jersey Mike’s Franchise Systems Inc., said the company is thrilled to sponsor the world-famous Harlem Globetrotters.

Manasquan-based Jersey Mike’s Subs signed on to sponsor the Harlem Globetrotters’ tour across North America, France, the United Kingdom and Spain. – PRUDENTIAL CENTER

“The Harlem Globetrotters have been delivering family entertainment for nearly 100 years. The team’s amazing basketball skill and athleticism continue attracting an enthusiastic following across the country. A lot of Jersey Mike’s fans are also sports fans so we think this is a natural fit for the brand,” Hope told NJBIZ.

As the Harlem Globetrotters near their 100th anniversary, they have contributed to the growth of basketball across the globe, showcasing their artful athleticism and unparalleled moves. As proud inductees into the Naismith Memorial Basketball Hall of Fame, the team’s mission continues to advance the game of basketball while delivering an exciting and interactive show to spectators.

Locally, the Globetrotters will make a stop at the Prudential Center in Newark Feb. 16. Along with showcasing their amazing skills, the Globetrotters will go head-to-head against the Washington Generals, who will stop at nothing to try and defeat the world’s winningest team.

The team will also take the game to other locations including Canada, France, the United Kingdom and Spain.

The Harlem Globetrotters is a subsidiary of Herschend Enterprises, the largest family-owned themed entertainment company in the U.S.

Editor’s note: This story was updated at 4:47 p.m. ET Jan. 4 to clarify that Jersey Mike’s will be the team’s U.S. sponsor for the tour.

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