The Marketing Directors Archives

Leasing launches at Journal Square’s latest luxury rentals (slideshow)

Journal Square keeps bustling, with leasing launched at another new residential option in the historic Jersey City neighborhood.

Developed by Milton Fantin and the Fantin companies (Urban Property Developers and Urban Property Managers), the 16-story Overlook Flats recently began renting its 297 apartments, located at 32 Oakland Ave.

With a collection of studios and one-, two- and three-bedroom residences, the building also features indoor and outdoor amenities, including an activated rooftop with pool, firepits and lounge and Manhattan skyline views.

The Marketing Directors is exclusive marketing and leasing agent for the property. Initial occupancy is scheduled for this fall.

“Journal Square is experiencing a remarkable revival as a thriving residential, cultural, and lifestyle hub, and we’re excited to introduce this upscale property to a market that is redefining itself,” said Igor Fantin, business manager at Urban Property Managers, the in-house property management arm of the Fantin companies. “As its name suggests, Overlook Flats offers elevated views that not only overlook the Jersey City and New York City skylines, but also bear witness to the rich and vibrant setting of Journal Square. Nestled amid a burgeoning cultural and culinary scene, and with its contemporary amenities and prime location near the PATH station, Overlook Flats encapsulates the essence of modern urban living and the reenergized spirit of its Journal Square neighborhood.”

The building is designed by architect Michels & Waldron Associates LLC of River Vale with interior design from Builders Design.

Overlook Flats was designed to achieve LEED-certification from the U.S. Green Building Council, according to its team, demonstrating the developer’s commitment to sustainability and eco-friendly living. Lawrence Township-based JT Engineering served as the structural engineer and KEA Engineers of Iselin as the MEP (mechanical, electrical and plumbing) engineer.

Loft-inspired residences feature 9-foot ceilings, while penthouses offer heights of 12 feet tall.

Indoor amenities include a lobby with double-height lounge and sculptural floating staircase, coworking spaces, a children’s playroom with den for parents, a golf simulator, modern fitness and training center with interactive equipment, as well as a separate H.I.T.T. studio.

Modern conveniences and services include 24-hour concierge, a smart package room and a state-of-the-art, fully automated private parking garage.

Jackie Urgo, president, The Marketing Directors — Urgo

The Marketing Directors President Jacqueline Urgo highlighted a unique aspect Overlook Flats offers potential tenants to make spaces their own.

“Residents are afforded the opportunity to personalize their living spaces on a first-come first-served basis, with select homes offering two different stunning color palettes for their kitchens and bathrooms, adding an additional layer of allure to the overall living experience,” Urgo said.

Overlook Flats is a five-minute walk from Journal Square’s transportation network, including PATH service to lower and midtown Manhattan, Jersey City, Hoboken and Newark, as well as NJ Transit and private bus service.

Other living options are on the rise in the area, with two having celebrated milestones this month: the groundbreaking for a 53-story building from Panepinto Properties and Urby’s 317-unit project topping out at 25 stories.

Net effective rents at Overlook Flats start from around $2,600, according to the developer. An on-site leasing office and fully furnished model homes are available. Limited-time Grand Opening incentives include up to two months free rent. More information is available here.

3 Acres in Jersey City celebrates lease-up

3 Acres in Jersey City leased its more than 600 units in less than six months. – 3 ACRES

Just six months after it launched leasing, 3 Acres in Jersey City’s West side has found its final tenant.

The milestone for the 629-unit community was announced Sept. 7, with developer 400 Claremont LLC and The Marketing Directors signing the property’s last resident in July.

The 70,000-square-foot community offers a range of amenity and social spaces, including an attended lobby with waterfall feature, a conference room, a screening room, and a game room with mini bowling alley, ping pong, shuffleboard, pinball and arcades.

“This developer is all about creating a wow factor, but also understands design and the need to provide spaces that are inviting and functional,” said interior designer Andrew Van Etten. “It’s a collaborative, creative effort that is fluid throughout the process to deliver the best possible results.”

See more of 3 Acres in our slideshow, here.

“When we conceptualized 3 Acres, we envisioned a community that provided a hospitality-inspired lifestyle experience that rivaled signature properties along the New Jersey waterfront and in New York City, but at a much more attractive price point,” 400 Claremont LLC Principal Art Johnson said in a prepared statement. “Fully leasing the building in such a short amount of time underscores the appeal of the building and the ongoing growth of the West Side as a new residential destination.”

According to the announcement, the speed with which 3 Acres leased the homes is unprecedented in the city’s burgeoning West Side. The property offers a mix of studio, one- and two-bedroom residences, amenities and retail options that used to be reserved for downtown dwellings or Manhattan high-rises.

400 Claremont worked with longtime interior design partner Andrew Van Etten and Marchetto Higgins Stieve Architects on the project, which also includes an onsite coffee shop and restaurant, Three Thirds Café and Table at 3 Acres, respectively.

“We wanted to create a series of niche spaces, from intimate work-from-home cubicles to open lounges, that would take advantage of the vast amount of square footage while avoiding a sense of being in a banquet hall,” Van Etten said in a statement. “We drew from hospitality concepts to provide areas for a mix of activities and atmospheres punctuated by interesting architectural details and finishes.”

North Bergen’s Solaia sees sales climb in February (slideshow)

Situated within New Jersey’s Gold Coast, luxury condominium building Solaia held its grand opening last summer.

In 2022, the 15-story North Bergen offering, which boasts a waterfront location, says it’s seen a pick-up in sales, with six contracts signed in February alone.

Developed by North Bergen-based Skyline Development Group, Solaia is a collection of 70 high-end one-, two- and three-bedroom homes with prices starting in the $600,000s.

The building is comprised of seven private east-facing homes per floor — most with private outdoor space; a select number of two-bedroom layouts also include a den.

“Solaia has successfully tapped into a broad spectrum of buyers which includes those already living on the Jersey Gold Coast, as well as prospects from Manhattan who are impressed by its ultra-luxurious, one-of-a-kind condominium lifestyle,” said Skyline Development Group founder and Chief Operating Officer Louis Mont in a prepared statement. “The newly-constructed building is attracting empty-nesters, as well as successful young professionals.

According to the property, the municipality’s recently reduced tax rate — which is now the lowest of any of the communities along the Hudson River Gold Coast — has been a boon to sales, creating property tax savings for new home buyers over the length of their home ownership.

“This is an urban oasis that allows residents to escape the hustle and congestion and come home to a building not only equipped with zen-like, health-minded amenities, but also in a location tucked away on the Palisades Cliffs that enhances its tranquility,” Mont continued. “We fully expect the uniqueness of this signature building to continue to resonate with the buying public as the busy spring selling season begins.”

The property offers 10,000 square feet of amenities and access to Manhattan via ferry, rail and auto. A highlight at Solaia is The Sanctuary: a three-story wellness center — exclusive to resident and their guests — that offers a fully equipped fitness center, TRX and boxing, a steam room, experiential rain shower, Himalayan salt therapy room, dressing rooms with personalized resident lockers and more. Also available at Solaia: a coworking space with private conference room, a resident lounge, an event space, and a cliffside roof deck.

The Marketing Directors is exclusive marketing and sales agent for the property located at 8701 Churchill Road.

“There’s great demand for larger, high-end homes away from the congestion of New York City that still offer great access to its work centers,” said TMD President Jacqueline Urgo. “Solaia delivers with upscale residences in a modern building that’s nestled in an elevated, peaceful Hudson County location, yet still just minutes from Manhattan.”

Limited-time incentives are available now at Solaia with home available for immediate occupancy.

Onyx Equities’ NOMA sets swift leasing pace in Ridgewood

VIP tours at NOMA in Ridgewood started for waitlist members two weeks ago.

Since that time, Onyx Equities announced on Jan. 28 that more than 40% of the brand-new rental residences available at NOMA have been leased.

NOMA offers 39 one- and two-bedroom units with a “country club” collection of amenities, situated in Ridgewood near the city’s train station. The community is a successor to the The Benjamin, which leased up in 50 days last spring, according to Onyx.

“There has been incredible pent-up demand for these residences,” said Onyx Equities and Onyx Living Co-founder and Managing Principal John Saraceno Jr. said in a statement. “Ridgewood is a one-of-a-kind town, and this building has been custom designed to elevate the experience of living here.”

NOMA offers 9-foot to 10-foot ceilings, open layouts, walnut plank flooring, STRATIS smart home tech, custom modular closets and in-unit washers and dryers. Kitchens include white quartz counters, stainless-steel appliances, wine storage and more. Bathrooms provide spa-like surroundings, with full-height, tile wet walls; frameless glass showers and back-lit vanity mirrors.

Certain layouts also offer larger dens and private outdoor space.

Amenities at the property bolster an “all-inclusive lifestyle,” with a Matrix fitness center, yoga studio with virtual training, a resident lounge, golf simulator, coworking space and rooftop lounge with outdoor bar, private party area, and lawn and movie screening area.

“We made the design decision to make our amenity spaces larger than people might expect of a multifamily community to appeal to demographics including long-term Ridgewood residents who want to stay in Ridgewood without compromising the creature comforts they’re used to,” Saraceno added.

NOMA offers resident storage, package delivery lockers, a pet spa, and on-site covered parking in the Bergen County city’s downtown, near Van Neste Park and Veterans Field.

The Marketing Directors is the exclusive marketing and leasing agent for NOMA, which offers a fully-furnished model residence and on-site lasing office.

Apartments at NOMA are available from $3,250 per month.

Jersey City’s 351 Marin launches leasing

The 38-story 351 Marin is set to deliver a luxurious lifestyle in downtown Jersey City.

And the rental building, developed by KRE Group and joint venture partner Northwestern Mutual, is now welcoming tenants, according to a Nov. 11 announcement, with initial occupancy set for Dec. 1.

351 Marin offers 507 residences – a mix of studio, one- and two bedroom apartments – in Jersey City’s Powerhouse Arts District. Monthly rents start from $2,650, with limited time Grand Opening incentives of two months free on a 14-month lease, and three months free on a 26-month lease.

The lobby at 351 Marin in Jersey City. – 351 MARIN

The Market Directors is exclusive marketing and leasing agent for the building, which features an onsite leasing office and three fully furnished model homes.

“We’re excited to introduce 351 Marin to the public in a prime location in Jersey City just steps from the Grove Street PATH station and surrounded by dining, culture and nightlife,” said KRE Group President Jonathan Kushner. “Our residents will be able to easily explore all that the city’s local fabric has to offer while also enjoying an elevated lifestyle at home enriched by a robust amenity offering.”

Lap of luxury

The building was designed by Hollwich Kushner and HLW Architects and features a 4,500-square-foot landscaped plaza and free-standing pavilion. Live green walls welcome residents to 351 Marin’s lobby, with a street-level café along Marin Boulevard.

The amenity lounge at 351 Marin in Jersey City. – 351 MARIN

The building offers 24-hour concierge service, onsite parking and bicycle storage.

Homes are decked out with upscale features like 7-inch plank flooring in living areas, in-home washers and dryers, kitchens with GE stainless steel appliances, Kohler bathroom fixtures, and more.

According to The Marketing Directors President Jacqueline Urgo, “The open layouts provide plenty of space for a perfect live/work balance.”

The Sky Lounge at 351 Marin in Jersey City. – 351 MARIN

The seventh floor offers a community garden and dog run. Above that on the eighth floor is a 24-hour fitness center, full entertainment kitchen and sitting area, movie screening section, game room and children’s playroom. Alfresco, a resort-style pool, lounge seating, fire pits and grilling stations offer more recreation options.

Up on the 37th floor is the Sky Lounge, featuring coworking space and banquette seating. Outside, a landscaped patio with tiered theater offers view of the Manhattan and Jersey City skylines.

The 351 Marin property is one block from the Grove Street PATH station, nearby commuter ferries with service to lower and Midtown Manhattan and within walking distance of the Hudson Bergen Light Rail system.

Crossings at Raritan Station debuts final phase

A model residence at Crossings at Raritan Station at 59 Second Ave. in Raritan. – ACCURATE BUILDERS & DEVELOPERS

A rail adjacent community is launching its third, and final, phase of residences in Somerset County.

Accurate Builders & Developers said Wednesday that an additional 56 homes are now available at Crossings at Raritan Station, completing the full 276 units offered at the property at 59 Second Ave. in Raritan.

Since its debut in May, Accurate Builders & Developers said the community has experienced steady leasing. Crossings is located next to the Raritan train station, featuring indoor and outdoor amenities and providing a convenient location near major roadways, mass-transit and an active downtown.

Pricing starts from $1,777 net effective, including grand opening incentives of up to two months free – which is still available for a limited time, according to The Marketing Directors, the exclusive marketing and leasing agent for the property. A variety of floorplans is also available.

“We are delighted that Crossings at Raritan Station is resonating with local residents looking to stay in the area but in a more modern, amenity-rich setting, and is bringing new residents to the Borough of Raritan searching for an elevated lifestyle in a walkable community that is also commuter friendly,” said Jack Klugmann, president and CEO of Accurate Builders & Developers. “The widespread appeal has translated to a strong leasing pace, with new residents moving in and enjoying all that the community and this location have to offer.”

Crossings at Raritan Station offers studio, one- and two-bedroom rentals less than a mile from downtown Somerville. Select spaces feature private outdoor balconies and extra-large dens.

Interior spaces at the property were designed by Devereaux and Associates. The modern spaces offer 9-foot ceilings, plank flooring, quartz kitchen counters, full-height subway tile backsplashes and more.

“There continues to be strong demand for high-quality residences, upscale amenities, access to mass-transit and downtown shopping and dining, and that’s exactly what Crossings at Raritan Station offers,” said Jacqueline Urgo, president of The Marketing Directors. “The location right next to the Raritan train station and downtown Somerville is perfect for residents who enjoy living a well-connected lifestyle in a suburban environment.”

Jersey City’s Journal Squared 2 shatters leasing records in five months

KRE Group and National Real Estate Advisors LLC said Sept. 20 that they broke leasing records for the state, after Journal Squared’s second and largest residential tower in Jersey City has seen all 704 luxury apartment units signed for since opening in May of 2021.

KRE and National, along with The Marketing Directors – the building’s exclusive marketing and leasing agent, executed the successful rental program at the 68-story tower, which averaged 140 leases per month. This milestone followed the successful lease-up of the project’s first phase, a 53-story building with 538 residences.

The third tower complex is scheduled to break ground this fall.

The terrace at Journal Squared 2 offers views of Manhattan. - KRE GROUP — The terrace at Journal Squared 2 offers views of Manhattan. – KRE GROUP

Designed by HWKN and Handel Architects, Journal Squared 2’s success can be attributed to its mix of stylish residences, modern indoor and outdoor amenities, and an ultra-convenient location at the entrance to the Journal Square PATH Station, along with its proximity to an eclectic array of restaurants, shops, cafes, and nightlife destinations. The building also features unparalleled views of the Hudson River, Statue of Liberty, Ellis Island and downtown Manhattan.

“Since its May debut, Journal Squared 2 built and sustained a leasing pace that we haven’t seen in many years, if ever,” said Jonathan Kushner, president of KRE Group. “This is both a neighborhood and skyline-defining development, and we couldn’t be prouder of the positive impact it is having on Jersey City.”

When completed, Journal Squared will total 1,840 rental residences and 36,000 square feet of retail and restaurant space. A new landscaped pedestrian plaza known as Magnolia Landing, which leads to the adjacent transit hub, opened in 2018 and has been a vibrant addition to the neighborhood.

“Journal Squared is an exceptional development that is shaping Jersey City’s future by ushering in a new era for one of its most historic and well-connected neighborhoods,” said Jacqueline Urgo, president of The Marketing Directors. “We appreciate KRE and National entrusting us with the leasing and marketing of these extraordinary residences, and we couldn’t be prouder to be a part of this noteworthy success story.”

Residents also enjoy covered direct access to the Journal Square Transportation Center with rail service to lower and midtown Manhattan, Jersey City, Hoboken and Newark. New Jersey Transit and private buses also serve the neighborhood daily, offering residents convenient access to major employment and recreation centers on both sides of the Hudson River, without having to depend on their cars.

Centurion Union Center launches leasing for 2nd residential phase

Leasing is officially underway for the second phase of luxury rental residences at Centurion Union Center.

The popular mixed-use development is fueling the transformation of Union Township’s re-imagined Union Center, according to a Sept. 14 announcement from the community’s developer, American Landmark Development. The boutique four-story building opens to the public with more than 30% of its 75 apartments already leased following a spirited pre-leasing period.

Located at 945 Stuyvesant Ave., just steps from Union Center’s downtown which features restaurants, shops, and retail conveniences, the second phase of Centurion Union Center offers one- and two-bedroom homes. The residences are currently priced from $2,100 to $3,180 and are being offered with Grand Opening incentives that include up to two months free on a 26-month lease. Homes are available for immediate occupancy.

Once completed Centurion Union Center will add 236 new homes and approximately 27,000 square feet of retail space housed in four buildings to Union Center.

A living room at Centurion Union Center. - AMERICAN LANDMARK DEVELOPMENT — A living room at Centurion Union Center. – AMERICAN LANDMARK DEVELOPMENT

The Marketing Directors, which executed the successful lease-up of the development’s first phase of 80 residences, is once again serving as exclusive marketing and leasing agent. The firm is welcoming prospective residents at Centurion Union Center’s onsite leasing center and providing tours of its fully-furnished models decorated by interior designer Lita Dirks & Co.

With a mix of stylish residences, modern amenities, retail services and streetscape improvements, Centurion Union Center is helping to usher in a new era for Union Center that also includes new lifestyle offerings along Stuyvesant Avenue.

“Many residents today seek a best-of-both-worlds scenario where they can enjoy a downtown, walkable environment like Hoboken and Jersey City, but with more room and less congestion,” said Adrienne Albert, chief executive officer of The Marketing Directors. “Centurion Union Center delivers. Here, renters find an activity-rich, suburban-like setting alongside the conveniences, shops and services of city-centric living.”

Residences at Centurion Union Center are lined with designer features and appointments, including 9-foot ceiling heights, wide wood-style plank flooring, vented in-home washer and dryers by GE, and open kitchens with full-size slate GE appliances, gas range stoves, island/peninsula workspaces and quartz countertops. Baths are equipped with glass-enclosed showers, porcelain tile and polished chrome fixtures.

Commuting is a breeze from Union, which lies at the crossroad of Routes 78 and 22 and the Garden State Parkway. New Jersey Transit’s Union Station provides service to Newark Penn Station. Buses to New York City depart just a quick walk from Centurion on Morris Avenue.

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