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Technology

From left: Amazon NYC Head of External Affairs Carley Graham Garcia, SOSV Managing Partner Sean O’Sullivan and NJEDA CEO Tim Sullivan take part in a discussion at the Propelify Innovation Festival on Oct. 6, 2021, in Hoboken. - DANIEL J. MUNOZ

Wired for growth

The Propelify Innovation Festival hadn’t been able to catch a break these past two years. But Aaron Price, head of TechUnited, which founded and organizes the annual event, said the industry faces such challenges all time, and it’s full steam ahead. The 2021 iteration drew thousands of attendees to Hoboken on Oct. 6 and was “bustling,” Price said. “I’m thrilled with the turnout.”

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Jersey City brick-and-mortar boutique store Kanibal & Co. has a big online presence and sees social media as a complement to its physical presence. - JEN CHANYI

Staying on the virtual stage

Small companies seeking more expansive reach should consider boosting their social media presence, according to a number of insiders. It’s relatively inexpensive and can help to turbocharge sales, they say.

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Playing in the majors

In the past, analyzing "big data" to identify customer opportunities and business efficiencies was beyond the reach of small- and medium-sized businesses. But now, technological advances have brought those analytics within reach of smaller enterprises.

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