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The place that loves being labeled a Jersey company

South Hackensack's NJ Label embraces different clientel

New Jersey Label President Steven Haedrich: “Our niche is our ability to be a single-source vendor.”-(PHOTO BY AARON HOUSTON)

New Jersey Label in South Hackensack, a sister company of the New York Label & Box Works in Islandia, N.Y., is not just another “Jersey location.”

“Our companies have the same philosophies, systems, culture and focus — so in a way, we’re essentially one company with two names,” President Steven Haedrich said.

“But we serve different clients.”

While the 135-year old New York Label & Box Works was acquired by the Haedrich family in 1930, New Jersey Label was only established in 1993 to meet the needs of a growing industry.

“Our niche is our ability to be a single-source vendor, whether it’s a lot of different kinds of labels, constructions or the label-carton combination,” Haedrich said. “We handle all the complexity and do it with quality.”

New Jersey Label focuses entirely on printing labels, whereas the New York Label & Box Works dedicates 10 percent of its current production to making folding paperboard containers.

Between the two companies, the food, cosmetics and vitamin industries account for 80 percent of business, with 80 percent of sales taking place in New Jersey, New York, Connecticut and Pennsylvania.

With clients such as L’Oreal, Fairway and Natural Organics, the companies have been able to grow 10 percent a year for the last five years.

New Jersey Label alone raked in $4 million in revenue with only 12 employees.

Originally located in Englewood, New Jersey Label moved to its current South Hackensack facility in 2007 to help some of those employees.

“The move was to get a little further west,” Haedrich said. “Englewood was so close to the city that it was troublesome for the workers with traffic.”

Meg Fry