The Vitamin Shoppe will begin selling its specialty nutrition productions at college stores through a partnership with Follett Higher Education Group, the largest campus store operator in North America.
Announced Aug. 1., the partnership is set to begin this month, allowing students to purchase vitamins and supplements, sports nutrition products, and academic performance products that support sleep, mood and brain health in store and on the school stores’ e-commerce website.
The Vitamin Shoppe will initially launch in college and university bookstores including:
• Babson College • Boston College • Bowie State University • Georgia State • Indiana University at Bloomington • Pepperdine University • Smith College • Stanford University • Tennessee State at Nashville • The Citadel • University of Florida at Gainesville • University of Texas at Dallas
“We are thrilled to partner with the premier operator of college bookstores to bring some of our most popular and effective products to students around the country, supporting their wellness needs during an important period of growth and development in their lives,” said The Vitamin Shoppe CEO Sharon Leite in a prepared statement. “We look forward to making our vitamins, minerals, proteins, collagens, immunity support, and other high-demand categories easily accessible to students on campuses and in college towns across the country.
“This is a key demographic that is increasingly focused on holistic health concerns and Follett is the ideal partner for us to provide them with the quality, innovation and expertise that The Vitamin Shoppe is known for,” Leite continued.
“At Follett, we are actively working to enhance the product mix in our campus stores. We believe this is an exciting opportunity to partner with The Vitamin Shoppe, a marquee brand in the health and wellness space, and this category has increased relevance today amongst the student population,” said Emmanuel Kolady, CEO of Follett Higher Education. “We know when students feel their best, it can translate to success in the classroom. So, we are excited to partner with The Vitamin Shoppe to further enhance our goal of improving student outcomes by conveniently offering first-class health and wellness products.”
With this partnership, The Vitamin Shoppe is launching in a select group of college and university bookstores. The partnership will expand to additional locations in Follett’s 1,100 college network in the future and to include new product assortments, such as on-the-go energy drinks and protein bars.