The Vitamin Shoppe and Warner Bros. are teaming up to launch a collection of sports nutrition products inspired by superheroes and villains of the DC Universe.
As part of a license agreement with the entertainment company’s consumer products division, a range of protein, pre-workout, creatine and other premium supplements created with sports nutrition formulas of BodyTech and BodyTech Elite will be exclusively available at The Vitamin Shoppe, the Secaucus-based retailer announced Oct. 17.
Each of the new DC x BodyTech flavors were “designed to match the unique personality and superpowers of its respective DC character, while maintaining the trusted quality and performance of The Vitamin Shoppe’s best-selling BodyTech and BodyTech Elite premium formulas,” the company said.
The products, which are available online and at the retailer’s 700 locations nationwide, include:
Additional products, flavors and DC Universe character collaborations will be unveiled as part of this exclusive assortment in the future, according to The Vitamin Shoppe.
Sharon Leite, chief executive officer of The Vitamin Shoppe, said in a press release, “As lifetime fans of these legendary characters that have helped shape popular culture for decades, all of us at The Vitamin Shoppe are thrilled to partner with the exceptional Warner Bros. Consumer Products and DC teams.”
She went on to say, “This compelling collaboration offers consumers unique new flavors while bringing the fun and excitement of the DC Universe into any superhero fan’s sports nutrition regimen, giving them the opportunity to fuel their own origin story.”d