Fresh off a record-breaking tourism season, The Wildwoods are gearing up with a new campaign to attract tourists to the iconic resort towns.
The 2022 campaign is “Love Those Wildwood Days,” complete with a theme song and a new video showing highlights of everything there is to do in the Wildwoods, from white-sand beaches to the 38-block boardwalk, which features three piers and more than 100 rides and attractions. The video also highlights area shopping, dining and nightlife experiences.
The marketing push comes on the heels of a the successful 2021 season, which was notable despite the ongoing pandemic. The Greater Wildwoods Tourism Improvement and Development Authority reported that key revenue categories were 36% higher in 2021 versus the five-year average, excluding 2020 figures. In addition, visitor spending in the lodging, food and beverage categories grew more than 18% over 2019, which had been a record year for tourism in the Wildwoods.
The GWTIDA reports that $6.5 million in tourism tax revenue was generated in 2021. Last season’s campaign continued the “We Are Ready When You Are…and We’re Saving You A Seat” theme, which was launched in response to the pandemic.
The Wildwoods have leaned into the value officials believe separates the resort towns from others. The resorts have promoted multi-generational family fun, along with the potential life-long memories that they say makes the area unique from other vacation destinations.
GWTIDA will broadcast its tourism campaign across network and cable TV, along with streaming platforms throughout the northeast and Canada. Much of the strategy will focus on building relationships Wildwoods and trying to improve perceptions, while also promoting other activities, such as biking, watersports, fishing, golf and more.
The Tourism Authority was formed in 1993 with an aim to promote the tourism economies of the City of Wildwood, the Borough of Wildwood Crest, and the City of North Wildwood. In addition to promotional efforts, GWTIDA also funds and hosts more than 160 annual special events and festivals to help support the towns and businesses, enhance the visitor experience, and to extend the tourism season.d