When Ashley Zahabian has something to say, it’s usually in your best interest to listen.Sure, I may be close to a decade older than her — but every time we have lunch or run into each other at one of the many networking events around the state, I always learn new ways in which I can improve myself and my environments.
The girl is just impressive.
You may recognize her as one of the contributing students from Montclair State University in “The Gen(d)erational Gap” series, or perhaps from her YouTube channel in which she delivers motivational speeches and fitness tips.
And at just 20 years old, Zahabian — a strong student of economics and entrepreneurship — is also the co-founder of a promising startup, ReminU, which aims to change the paradigm of personal reminders.
Zahabian has been working with her business partner, Matthew Ferro, to develop and market the mobile, location-based application that speaks back pre-programmed information when you need it, where you need it and to whom you need it for.
She knows her stuff.
So, I’m happy to give Zahabian the floor today to share her personal beliefs and experiences on why entrepreneurs often fail and what they can do to improve their perspectives.
Please enjoy this how-to written by Ashley Zahabian:
“Oftentimes, entrepreneurs are blinded by our own visions. We lack awareness and develop what I like to call the ‘me’disease.It’s understood that entrepreneurs tend to crave more in life — a bit of power and control of their own decisions. It’s also understood that many entrepreneurs have higher confidence than those around them — but that doesn’t mean entrepreneurs know it all. On the contrary, it means that I can be extremely honest and harsh in describing the problem with most of us:
“Your opinion is not enough, and it never will be. Many businesses fail due to lack of perception and awareness of what the markets want. Our opinions do not decipher what the market wants — we have to ask our markets directly. Validation is extremely underestimated today; without it, our businesses would be nonexistent. So let’s talk about some ways to validate our ideas prior to wasting time, effort and money on ideas that nobody is interested in:
To learn more about Ashley Zahabian, email her at [email protected], or follow her on social media: