New Jersey brides will get the chance to say “yes to the dress” at a temporary pop-up shop from New York City-based wedding retailer Kleinfeld.New Jersey brides will get the chance to say “yes to the dress” at a temporary pop-up shop from New York City-based wedding retailer Kleinfeld.
From Jan. 3 to Jan. 13 The Kleinfeld Pop-Up Shop will offer more than 1,500 styles of designer wedding dresses at The Mall at Mill Creek in Secaucus. Dresses will be priced at $199 to $899 – discounted from normal retail rates of $1,500 to $20,000 – in sizes six to 26, Kleinfeld said.
“This is the first time in our 78 year history that our designer wedding dresses have ever been sold at these prices,” Kleinfeld Co-owner Mara Urshel said in a release. “In fact, no dress at the pop-up will exceed $1,000.”
According to wedding website The Knot’s 2017 Real Weddings Study, cited by Kleinfeld, the national average purchase price for a wedding dress is $1,509.
Kleinfeld is host to the TLC program “Say Yes to the Dress,” which follows brides and staff members through the process of finding “the dress” at the storied salon.
TLC’s Kleinfeld is bringing bridal wear to Secaucus

The Kleinfeld Pop-Up Shop opens at The Mall at Mill Creek in Secaucus on Jan. 3.-(KLEINFELD)