TLC’s Kleinfeld is bringing bridal wear to Secaucus

New Jersey brides will get the chance to say “yes to the dress” at a temporary pop-up shop from New York City-based wedding retailer Kleinfeld.New Jersey brides will get the chance to say “yes to the dress” at a temporary pop-up shop from New York City-based wedding retailer Kleinfeld.

From Jan. 3 to Jan. 13 The Kleinfeld Pop-Up Shop will offer more than 1,500 styles of designer wedding dresses at The Mall at Mill Creek in Secaucus. Dresses will be priced at $199 to $899 – discounted from normal retail rates of $1,500 to $20,000 – in sizes six to 26, Kleinfeld said.

“This is the first time in our 78 year history that our designer wedding dresses have ever been sold at these prices,” Kleinfeld Co-owner Mara Urshel said in a release. “In fact, no dress at the pop-up will exceed $1,000.”

According to wedding website The Knot’s 2017 Real Weddings Study, cited by Kleinfeld, the national average purchase price for a wedding dress is $1,509.

Kleinfeld is host to the TLC program “Say Yes to the Dress,” which follows brides and staff members through the process of finding “the dress” at the storied salon.