According to the National Retail Federation, half of Americans with smartphones will use their devices to shop this holiday season, and a well-known cartoon giraffe mascot has taken notice.
Toys R Us, in Wayne, announced last week expanded and upgraded mobile offerings ahead of the holiday shopping season.
“Mobile commerce is our fastest growing channel of consumer engagement, as shoppers increasingly use their smartphones to research gifts, get product reviews, compare prices, check availability of an item at a local store, save money with deals and pay for their purchases,” said Greg Ahearn, chief marketing officer of Toys R Us, in the announcement. “As new technologies emerge, we continue to partner with leading providers to enhance our mobile offerings, making it easier than ever for Toys R Us customers to navigate our stores ad websites.”
Among the new mobile offerings being made available by the end of the month, Toys R Us now gives shoppers the ability to search for a child’s online wish list through the company’s smartphone application, as well as a feature that makes recommendations based on questions about gift recipient.
Also, shoppers can unlock discounts through popular location-based applications Foursquare and Shopkick, beginning Thursday. Coupon barcodes also are available to scan in the store, and shoppers can receive additional discounts by signing up for the company’s messaging service.
Toys R Us reports within two weeks of launching its annual holiday catalog, the quick response codes for four featured toys were scanned tens of thousands of time. Each scanned code linked to video demonstrations of the toy in action. More codes will be implemented in the store.