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Toys R Us e-commerce sales now go through Amazon

Amazon is now fulfilling Toys R Us e-commerce orders.

Consumers browsing products on toysrus.com are now sent to Amazon’s website, where they can make purchases when they look into a product.

Target announced a partnership with Toys R Us ahead of last year’s holiday season, but The Toy Book reported in July that the retailers ended their partnership.

Toys R Us did not return a request for comment by press time.

Gabrielle Saulsbery
Albany, N.Y. native Gabrielle Saulsbery is a staff writer for NJBIZ and the newest thing in New Jersey. You can contact her at gsaulsbery@njbiz.com.

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