Workers on Monday were to begin removing the Trump name from the outside of the defunct Trump Plaza casino in Atlantic City, according to a published report.In an interview with the Associated Press, Ivanka Trump said the letters would be coming down in what she called “a very important step” for her and her father, Donald Trump, who have sued to have their name removed from the company and its two properties in the resort town. The family no longer controls the casino operator Trump Entertainment Resorts and has had no involvement with it since 2009, but claims the ailing state of the business violates the licensing agreement for the brand.
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“It was pretty cut and dry: When we gave them a license to use our name, it was contingent on quality control and performance,” Ivanka Trump told The Associated Press. “They did not meet the high standards of luxury in every other asset in the Trump brand.”
The parent company filed for bankruptcy last month and closed Trump Plaza on Sept. 16 amid its slumping performance. Hours later, Donald Trump tweeted he might look to “buy back in” in attempt to save the troubled properties.
Meantime, Trump Taj Mahal said it will close by Nov. 13 if it can’t resolve its financial woes. The Associated Press said that would require concessions from its union on pension and health care and a cash infusion from billionaire investor Carl Icahn.
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Together, the two casino closings would leave some 4,000 people out of work.
Trump Taj Mahal would be the fifth Atlantic City casino to close this year, along with the Atlantic Club, Showboat and Revel. The resort began the year with 12 casinos, but has been grappling with a decline in gaming revenue and competition from nearby states.
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