Uber, still facing legislative uncertainty, opens its first brick-and-mortar location in the state

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After months of anticipation, ridesharing company Uber officially cut the ribbon Tuesday on its new partner support center on Washington Street in Hoboken.The brick-and-mortar location, the first of its kind in New Jersey, will aim to serve the more than 9,000 state-based driver-partners, offering everything from sign-up services to technical support.

According to Uber, Hoboken is a major hub for the company and accounts for more than 100,000 trips per month and approximately 40,000 riders.

“Since launching Uber in (New Jersey) in September 2013, we haven’t had a permanent home,” Uber New Jersey general manager Ana Mahony said. “Now we’re proud to have this home in Hoboken, and we’re excited to give partners a place where they can get best in class customer service and support as we continue to grow our business.”

Hoboken mayor Dawn Zimmer was in attendance Tuesday to help cut the ribbon.

“I welcome Uber to Hoboken and congratulate them on opening their first office in New Jersey,” Zimmer said. “As the most transit-dependent city in the country, Uber provides many Hoboken residents with a valuable transportation option.”

Despite the opening of the Hoboken office, Uber is still facing an ongoing legislative challenge. State lawmakers continue to sit on a package of regulatory bills that company officials have previously identified as overly burdensome and if passed without reform, could drive Uber out of New Jersey altogether.

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