Klondike, a Unilever brand, discontinued ice cream truck favorite Choco Taco after 39 years.
The internet has been abuzz since July 25 with news of the discontinuation.
“Over the past two years, we have experienced an unprecedented spike in demand across our portfolio and have had to make very tough decisions to ensure availability of our full portfolio nationwide. A necessary but unfortunate part of this process is that we sometimes must discontinue products, even a beloved item like Choco Taco,” a company spokesperson said via email.
According to a 2016 Eater essay on the icy chocolate treat, Alan Drazen of Philadelphia invented the Choco Taco in 1983 while working as a supervisor for a fleet of ice cream trucks. Mexican food was the fastest growing sector in the food industry at the time, and Drazen noticed that his ice cream trucks didn’t have any unique offerings to set them apart from competition.
The availability and ensuring popularity of Choco Tacos exploded when it fell under the Unilever umbrella in 1989. “It went from me selling it to my friends around the country to going into, at the time, maybe 20-30,000 Unilever freezers,” Drazen said in Eater’s 2016 piece.
Reviews populated on Google seemed to show that Unilever’s newfound decision to eliminate the Chaco Taco from shelves was an unpopular one.
“Klondike is lying,” a user identified as Pam8 said in a review on klondikebar.com. “They said they discontinued the choco taco because of lack of demand. I bought them as recently as last year (2021) IF they were in stock. My stores couldn’t keep them on the shelves they would sell out so fast. Yet the freezers would be full of all the other klondike products.
“Now they’re trying to shove the shakes and cones down our throats and they are HORRIBLE!!! I’ll bet that klondike makes a bigger profit on the new crap than on the tacos. Just like all the greedy corporate scum, they don’t care about consumers except for how much money they can squeeze out of them,” Pam8 continued. “They are all rapacious liars.”
The Unilever spokesperson said via email that the company knows “this may be very disappointing, but we hope you’ll try one of our other great products, including Klondike Cones, Shakes, Sandwiches, and of course, our signature Bar available nationwide.”