Unilever’s Suave brand of beauty and personal care products received “cruelty free” accreditation from People for the Ethical Treatment of Animals, the company announced Wednesday.
Over the past 18 months, a number of Unilever brands have received the “Beauty Without Bunnies” accreditation, including Dove, Simple, St. Ives, Love Beauty and Planet, and Love Home and Planet.
Unilever, which has its U.S. corporate headquarters in Englewood Cliffs, is one of just five companies listed by PETA as “working for regulatory change.” Colgate-Palmolive Co., which has a large campus in Piscataway, is also on the list.
“Unilever supports calls for a global ban on animal testing for cosmetics and Suave becoming PETA certified is another important proof point of our commitment,” said Julia Fentem, head of Unilever’s Safety & Environmental Assurance Center, in a prepared statement.
Unilever has been developing alternatives to animal testing for more than 30 years, according to the company. In 2018, Unilever entered into a multi-year open collaboration with Humane Society International to develop capability for Unilever scientists and other scientists globally to base safety decisions for cosmetics on non-animal approaches, and to invest in training of future safety scientists on non-animal approaches.
The “Beauty Without Bunnies” logo will appear soon on Suave’s packaging.