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Urban crawl After many years, the time is right for towns to create urban pockets where none exists

Avalon Bay's Ronald Ladell says solid partnerships with local government are key.-(PHOTO BY AARON HOUSTON)

Urban renewal has worked in Montclair. It has worked in Morristown.
But what can developers and local officials do when they have no urban center to renew?

They can create one.

That’s exactly what commercial real estate firms in New Jersey have been trying to do for years — create cities and new urban pockets in places where they currently don’t exist — in a time when mixed-use, transit-oriented projects are seen as vital to the industry’s future.

And some of those efforts are now forging ahead after more than a decade of delays — in towns such as Wood-Ridge and Harrison — thanks largely to a demographic shift that doesn’t seem to be slowing down.

“This new marketplace, where people are looking for more metropolitan living, creates a great opportunity given the amenities that they have and the location that they have,” said Peter Kasabach, executive director of the land use planning organization New Jersey Future.

Builders and local leaders in the two North Jersey communities have focused on areas that have little to no history as mixed-use, walkable urban centers. In Wood-Ridge, Somerset Development is overseeing the rebirth of a former aircraft manufacturing complex; in Harrison, developers have spent years trying to remake a waterfront that was once a hub of manufacturing and distribution activity.

It’s also what officials have long hoped to do in Bayonne, the home of a two-mile-long peninsula that once served as a military installation.

And with the scarcity of undeveloped land in New Jersey — especially land with the all-important rail connections — real estate firms have spent great amounts of time and money on planning, remediation and infrastructure upgrades before even getting a shovel in the ground.

“We see this as the future in our business,” said Michael Sommer, managing director of Advance Realty, one of nearly a dozen firms with redevelopment plans in Harrison. “So it’s a necessary evil in terms of being competitive and being in the right market to develop the type of housing that we feel is going to be successful in the long run.”

Along with the essential components of location and access to mass transit, developers have long said they need partners in local governments. But that’s not always easy to find in New Jersey, said Ronald Ladell, senior vice president for AvalonBay Communities Inc., a luxury multifamily builder.

“Unfortunately, many municipal and elected officials are resistant to moving forward because they’re fearful of a perceived backlash due to new housing,” said Ladell, the top New Jersey executive for the Virginia Beach-based company.

Joshua Burd

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