Basking Ridge-based Verizon said Wednesday it is bringing the power of 5G to the New Jersey Devils and Prudential Center in Newark through a multi-year partnership.
Verizon will be the exclusive 5G and wireless partner for each. The telecommunications company will also work with Dignitas to build out a “5G gaming center” within the esports organization’s East Coast studio adjacent to the Prudential Center, providing a high bandwidth meeting place and training ground for Harris Blitzer Sports & Entertainment’s competitive esports organization.
For the New Jersey Devils, Verizon will work with arena operators to install Verizon 5G Ultra Wideband.
With its rewards program Verizon Up, the operator will offer members exclusive access at Prudential Center and New Jersey Devil events, including VIP entrance access, complimentary food and beverage, merchandise credit, and exclusive on-ice photo opportunities.
“We’re proud to partner with an industry leader like Harris Blitzer Sports & Entertainment’s New Jersey Devils and Prudential Center to innovate new fan experiences harnessing the power of 5G Ultra Wideband,” said John Nitti, chief media officer, Verizon. “Together, we’re looking forward to shaping the future of live sporting events and entertainment while also giving our Verizon Up members access to exclusive on-site benefits.”
“Our partnership with Verizon marks another landmark day in Prudential Center’s commitment and tradition of providing the most advanced technology and comprehensive guest experience to sports fans and live event-goers in New Jersey,” said Donna Daniels, Prudential Center general manager. “This new partnership with Verizon and the installation of 5G technology, combined with our record-leading scoreboard, the largest in-arena scoreboard in North America, are assets that will continue to provide fans with a superior live event experience. We look forward to the day when this new innovation can amplify the event-day experience for our fans and guests.”
Prudential Center is the home of the New Jersey Devils, Seton Hall University’s NCAA Division I Men’s Basketball program, and more than 175 concerts, family shows and special events each year. The arena is also home to the GRAMMY Museum Experience Prudential Center. Ranked in the Top 8 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States, with more than 2 million guests annually.