Palo Alto, Calif.-based SymphonyRM said Oct. 11 that Virtua Health has selected SymphonyRM’s Next Best Action platform to support its consumer engagement initiatives.
“Virtua is committed to better understanding what matters most to consumers,” said Chrisie Scott, senior vice president and chief marketing officer at Virtua. “By partnering with SymphonyRM and implementing their unique AI-driven CRM, we gain a holistic view of consumers in our market and the tools we need for engaging with them, personalizing communications, and even anticipating their behavior across their journey.”
With SymphonyRM, Virtua will be able to make data actionable across the organization to gain deeper insight about its community and set up personalized marketing engagement plans to make consumers and patients aware of clinical and wellness information and programs.
“Virtua has an incredible mission to help people ‘be well, get well and stay well’ and we are thrilled to provide the innovative technology foundation to elevate Virtua’s consumer engagement strategy,” said Mike Linnert, SymphonyRM’s founder and chief executive officer. “With SymphonyRM, Virtua will provide consumers with Next Best Actions to create a seamless, personalized experience.”