Virtua Health earned a silver Telly Award on June 1 for its 30-second “Here for Her” commercial honoring the strength of women.
In its June 7 announcement of the award, the community health care system said that the commercial was so well-received that it debuted a second, similar video last month.
The Telly Awards honor the best in TV and cable, digital and streaming, and non-broadcast productions across industries. The program receives more than 11,000 entries yearly from five continents and all 50 states.
Earning the Telly Award puts Virtua in a class with internationally known brands like ESPN, Microsoft, and the Star Wars franchise.
“Our health is essential to how we experience the world, and so we strive to communicate in a way that inspires and empowers people to take ownership of their health and well-being,” said Chrisie Scott, senior vice president and chief marketing officer. “We also know that women tend to prioritize their family’s needs before their own, and so we wanted to create messaging that speaks directly to them and lets them know they are seen and appreciated.”
Rather than featuring medical professionals or clinical settings, the commercial focuses on women across a variety of ages, body types and ethnic backgrounds, lifting themselves up with activities like gardening, yoga, and time with children.
“Health care is all about helping people achieve and enjoy their best possible quality of life,” Scott said. “With this campaign, we wanted to prioritize what matters to women – those small and special life moments — and provide a reminder, like a good friend, that our excellent clinicians and care teams are here to help support them in making those moments possible.”
Virtua earned a bronze Telly Award in 2020 for a video debuting its new brand following the company’s 2019 acquisition of Lourdes Health System.
