The Vitamin Shoppe enters the subscription service market

The Vitamin Shoppe is the latest retail brand to enter the subscription services space. The Secaucus-based health and wellness company launched Only Me on Tuesday, offering personalized vitamins and supplements by mail for $20 monthly.

Perhaps you’re in need of more restful sleep, or you’re sick more often than you’d like. Maybe you don’t get enough sunlight, or your mental clarity isn’t up to par. Through the Only Me online assessment, The Vitamin Shoppe will recommend a personalized wellness regimen based on customers’ lifestyle needs related to brain, mood, energy, sleep, immunity, digestive, aging, gender and maternal needs.

“At The Vitamin Shoppe, we understand that wellness is not one-size-fits-all and that our customers are looking for custom solutions to meet their own unique health and wellness goals,” said Chief Executive Officer Sharon Leite in a statement. “With the launch of Only Me, we are encouraging customers to take time for self-care and prioritize their health, with the ease and convenience of a personalized delivery service – so they can become their best selves, however they define it.”

Only Me was created by registered dietitians, clinical nutritionists and wellness coaches, Leite said.

Subscribers will receive personalized daily packs of vitamins and supplements, tailored from The Vitamin Shoppe’s library of 37 supplements. They will also be able to access certified nutritionists for one-on-one coaching and consultations via video, phone, or in stores.