Wakefern Food Corp. will pilot an autonomous supermarket utilizing Israeli frictionless checkout technology Trigo.
The pilot, announced Jan. 13, will happen in one of the retailer’s 360 stores and is Trigo’s first entry into the U.S. market.
Trigo has had prior successful launches with the United Kingdom’s Tesco and Germany’s REWE, Aldi NORD and Netto–owned by The EDEKA Group. The technology transforms existing supermarkets and grocers into autonomous, digital stores, combining their technology with Trigo computer vision.
Shoppers use an app to scan a QR code as they enter, and then are free to pick up items and leave without having to checkout.
“Trigo is proud to work with some of the largest grocery retailers around the world, so partnering with Wakefern Food Corp., was a natural step for the company,” said Michael Gabay, Trigo’s co-founder and CEO, in a prepared statement. “By helping Wakefern convert some store formats, or develop new ones that are exclusive to their brands, we can help them accelerate their growth within the market and pave the way for frictionless shopping in the future.”
“With Trigo’s frictionless technology, Wakefern Food Corp. is opening up access to cutting edge innovation for our members,” said Charlie McWeeney, vice president of technology, innovation, and strategy, Wakefern Food Corp. “We are excited to pilot Trigo’s solution and offer our consumers the ultimate in checkout convenience.”
GroceryDive reports that the technology will be piloted in a New Jersey store. A representative for Wakefern did not return a request for comment or confirmation. by press time.