This is the brand’s fourth New Jersey location.
Based in New York City, Warby Parker exemplifies the clicks-to-bricks trend in retail, where formerly online-only brands are strategically expanding to brick-and-mortar retail spaces. It’s New Jersey expansion started a year ago in Paramus. Hoboken and Westfield locations soon followed in Nov. and Dec.
Hours for the location, which is at 639 Broad Street, will be Mon. through Fri. from 10 a.m. to 8 p.m., Sat. from 10 a.m. to 6 p.m., and Sun. from 11 a.m. to 5 p.m.
Opening day visitors will receive a branded tote bag, and Oakhurst-based Broad Street Dough Co. will be serving custom mini doughnuts for the event.