Whoopi Goldberg’s first stand-alone retail experience opened Monday at American Dream in East Rutherford.
Whoopi = American Dream is the first retailer to open in the long-awaited mega mall.
The store, which is open through January 2020, sells apparel from her DUBGEE collection, a mix of new and vintage holiday sweaters and her recently launched book The Unqualified Hostess, which came out in September. Its interior is inspired by Goldberg’s own home, with Art Deco furniture and art from her personal collection.
Hours of operation are 11 a.m. to 7 p.m. Monday through Saturday.